Unleashing Your Facebook Reach: The Power of Avoiding Certain Words

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Facebook has become a powerhouse of social media, connecting billions of people worldwide. As businesses and individuals strive to maximize their reach and engagement on this platform, it’s crucial to be mindful of the words we use in our posts.

In this blog post, we’ll explore the importance of avoiding certain words on Facebook and discover alternative strategies to boost reach and engagement.

Avoid Trigger Words:

1 – Using words like “buy,” “sale,” or “discount” can give your posts a promotional and sales-driven tone. 

However, Facebook’s algorithm aims to promote authentic and engaging content. 

By avoiding these words, you can focus on building genuine connections with your audience, fostering trust and loyalty.

Evoking Curiosity:

2 – Instead of relying on words that scream “spam” or “clickbait,” aim to pique curiosity with intriguing headlines or questions. 

Engage your audience by creating posts that spark their interest and make them want to learn more. 

This approach encourages meaningful interactions and boosts your reach organically.

Keep this type of posts super simple, ask just 1 question that you know you’r audience have an opinion on, and cultivate the conversations in the comments of your post.

Crafting Compelling Stories:

3 – Tell stories that captivate your audience and resonate with their emotions. 

Humans are wired for storytelling, and by sharing experiences or narratives, you can forge deeper connections. 

By avoiding generic and sales-focused language, you can cultivate a community that genuinely cares about your content.

Fostering Engagement:

4 – Facebook is all about fostering engagement and dialogue. 

Instead of using phrases like “join now” or “call now,” focus on creating posts that encourage your audience to share their thoughts, opinions, and experiences. 

Ask open-ended questions, invite discussions, and respond actively to comments to create a vibrant and interactive community.

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Embracing Visual Appeal:

5 – While words matter, visuals play a significant role in capturing attention. 

Ensure your images and videos are high-quality, eye-catching, and relevant to your content. 

By avoiding excessive text in your visuals, you can create a visually appealing and engaging experience for your audience.

Leveraging Influencer Collaborations:

6 – Partnering with influencers or industry experts can significantly enhance your reach and engagement. 

Seek out influencers whose values align with your brand, and collaborate on meaningful content that resonates with their followers. 

This approach can expose your content to new audiences and generate valuable conversations.

Harnessing the Power of Live Videos:

Facebook Live offers an excellent opportunity to connect with your audience in real-time. Plan live sessions to share valuable insights, answer questions, or host interviews. 

Live videos tend to receive higher engagement and reach, boosting your visibility on the platform.

Utilising Facebook Groups:

Creating or joining relevant Facebook Groups allows you to build communities around shared interests. 

By actively participating and providing value within these groups, you can establish yourself as an authority, expand your network, and drive organic traffic to your content.

Analysing Insights and Metrics:

Regularly monitor Facebook Insights to gain valuable data about your audience, content performance, and engagement patterns. 

Use this information to refine your content strategy, understand what resonates with your audience, and optimise your reach and engagement over time.


While certain words may hinder your Facebook reach and engagement, embracing alternative strategies can lead to significant growth and interaction on this dynamic platform.

Focus on building authentic connections, telling compelling stories, fostering engagement, and leveraging visual appeal.

Embrace the power of influencers, Facebook Live, and Groups, while continuously analysing insights to refine your approach.

By avoiding these common pitfalls, you can unlock the true potential of Facebook, expanding your reach and cultivating an engaged community of followers.

Keen on boosting your entrepreneurial journey? Join us at the Tribegeeks Academy. We’re excited to see you there!

Sam Harradine

I’ve been helping home business owners and online experts organically build their tribe on Facebook for almost a decade now. 

With ads becoming more and more unpredictable I believe that marketing your business using organic, trust building methods is more important now that it ever has been… and it’s only going to become more important in the future.

Recently I’ve become a Facebook certified community manager as well as being a Facebook Power admin for the past several years.

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