How To Go From _____ To _____ Without _____ So You Can _____ In _____ [Promise]

Are You Tired of Having This Annoying Problem? Then You’re In The Right Place.
My Amazing Product / Service Can Help You.

This subheading should Highlight a pain point that your online course Or Product can solve [Problem]

The format for this section is known as PAS: Problem, Agitation, Solution. We start by identifying your customer’s pain, then agitating it somewhat by listing the issues it’s causing them before offering a solution.

Show them that you understand their problem.

Are you sick and tired of…

Try to make the problems and issues that you’re listing hit the reader close to home. They should be familiar with the issues you’re describing. Next, you’ll want to transition to talking about the outcomes they want and paint a picture of how life could be better for them… 

Surely there has to be a better way (of course there is, that’ll be where your product comes in!). Think about how amazing it would be if you could…

Thankfully we have the solution…

Introducing My Awesome Product [Promise]

This is where your product or service comes to the rescue. It’s the painkiller your prospect is looking for  and is your chance to show your potential members how you can tackle the problems highlighted in the previous section and deliver what your prospect needs. You could include a product shot or short video showing your product or service in action.

List Key Benefits Of Buying Your Product / Service [Promise]

Set out the high level benefits, how their situation will change as a result of becoming a customer and what makes you different.
Use images or icons to illustrate.

Benefit #1

Insert some text here that summarises this specific benefit that they can get from your product / service

Benefit #2

Insert some text here that summarises this specific benefit that they can get from your product / service

Benefit #3

Insert some text here that summarises this specific benefit that they can get from your product / service

Benefit #4

Insert some text here that summarises this specific benefit that they can get from your product / service

Benefit #5

Insert some text here that summarises this specific benefit that they can get from your product / service

Benefit #6

Insert some text here that summarises this specific benefit that they can get from your product / service

Hey There, I'm (Insert Name) and I Can't Wait To Help You... [Proof/Promise]

Here’s where you can introduce yourself and share a paragraph or three about why you’re the best person to help them. 
You can throw in a bit of humble bragging about your experience and what achievements you’ve accomplished so your audience can be confident that you can deliver on your promises.

Remember, make it informative but focused on how you can help them.

 

Demonstrate that you understand their situation, you’ve been where they are and you’re the right person to get them to where they want to go.

As a Customer You'll Get Full Access To: [Promise]

Highlight specific features and content that your customers will get access to as part of their purchase – courses, workshops, live sessions – whatever it is. Use images or icons to illustrate.

feature #1

Insert some text here that summarises this specific feature that they can get from your product or service

Feature #2

Insert some text here that summarises this specific feature that they can get from your product or service

feature #3

Insert some text here that summarises this specific feature that they can get from your product or service

Feature #4

Insert some text here that summarises this specific feature that they can get from your product or service

feature #5

Insert some text here that summarises this specific feature that they can get from your product or service

Feature #6

Insert some text here that summarises this specific feature that they can get from your product or service

Here's What Others Are Saying... [Proof]

Use a few words to highlight the customers result

Testimonials from previous happy customers are hugely powerful when it comes to helping people feel comfortable about buying. Be sure to use a few lines from others who were happy with their purchase.

Jane Doe
Designer

Use a few words to highlight the customers result

Testimonials from previous happy customers are hugely powerful when it comes to helping people feel comfortable about buying. Be sure to use a few lines from others who were happy with their purchase.

John Doe
Designer

Use a few words to highlight the customers result

Testimonials from previous happy customers are hugely powerful when it comes to helping people feel comfortable about buying. Be sure to use a few lines from others who were happy with their purchase.

Jane Doe
Designer

Use a few words to highlight the customers result

Testimonials from previous happy customers are hugely powerful when it comes to helping people feel comfortable about buying. Be sure to use a few lines from others who were happy with their purchase.

John Doe
Designer

Get Instant Access to The Awesome Product / Service [Pitch]

>>> ALL FOR ONLY <<<

£199
£ 49 One-time Purchase
  • Full Access to All Content
  • 24/7 support group
  • 30 Day Money Back Guarantee

But Wait... There's More! Sign Up In The Next 48 Hours And You'll Also Get >>> [Prompt]

Awesome Bonus #1

Accomplishments

Dev System

£99.00 Value!

Awesome Bonus #2

Accomplishments

Dev System

£199.00 Value!

Awesome Bonus #3

Accomplishments

Dev System

£49.00 Value!

Remember, these bonuses disappear in 48 hours, so make sure you buy while they're still available. [Prompt]

Get Instant Access to The Awesome Product / Service [Pitch]

Regular Price £199.00

PLUS!

Incredible Bonus #1 – £99.00 Value 

Incredible Bonus #2 – £199.00 Value 

Incredible Bonus #3 – £49.00 Value 

That’s a Total Value Of £546.00

>>> ALL FOR ONLY <<<

£ 49 One-time Purchase
  • Full Access to All Content
  • 24/7 support group
  • 30 Day Money Back Guarantee
Days
Hours
Minutes
Seconds

100% Satisfaction Guarantee for 30-Days
[Protect]

Your money back guarantee is there to take the pressure off the buyer that they may be wasting their money. This will help to calm their nerves and give them confidence to hit the ‘buy now’ button. If we can minimise the risk to our potential customers, we should see conversions increase.

Frequently Asked Questions [Protect]

Give a bit of information about who the product or service is designed for, perhaps even highlighting who it would be wrong for too.

Describe your money back guarantee process and let people know that they can get a refund if needed within the first 30 days. 

If any content is restricted and not available to customers instantly when they buy, then it’s important that you’re clear about this upfront

Be clear here about what happens should someone cancel and what they’ll be able to access, if anything.

If you’re offering a higher priced product or service, you may want to add an instalment option for payments.

If it’s possible to include a trial, this can be a good option but it’s purely a judgement call and won’t work for all businesses.

© Copyright – your business name 2023