How To Go From ___ To _ Without _ So You Can _ In ___ [Promise]

Are You Tired of Having This Annoying Problem? Then You’re In The Right Place.
My Amazing Product / Service Can Help You.

This subheading should Highlight a pain point that your online course Or Product can solve [Problem]

The format for this section is known as PAS: Problem, Agitation, Solution. We start by identifying your customer’s pain, then agitating it somewhat by listing the issues it’s causing them before offering a solution.

Show them that you understand their problem.

Are you sick and tired of…

In this top section, emphasize a big problem or frustration that your audience has.
We're going to twist the knife just a little and highlight what it's costing our prospect to have this problem.
However, you don't want to swoop straight in with your pitch... build some peril and anticipation before show in your audience the answer to their problem.

Try to make the problems and issues that you’re listing hit the reader close to home. They should be familiar with the issues you’re describing. Next, you’ll want to transition to talking about the outcomes they want and paint a picture of how life could be better for them…

Surely there has to be a better way (of course there is, that’ll be where your product comes in!). Think about how amazing it would be if you could…

Paint a picture in the mind of your prospect oh how their life will transform
Don't promise the moon on a stick... if a promise is too outlandish it won't be believable, so make sure you can deliver on your promise.
We're leading them to the conclusion that your product or service is the answer they've been looking for before we actually show them what we have for them.

Thankfully we have the solution…

Introducing My Awesome Product [Promise]

This is where your product or service comes to the rescue. It’s the painkiller your prospect is looking for and is your chance to show your potential members how you can tackle the problems highlighted in the previous section and deliver what your prospect needs. You could include a product shot or short video showing your product or service in action.

List Key Benefits Of Buying Your Product / Service [Promise]

Set out the high level benefits, how their situation will change as a result of becoming a customer and what makes you different.
Use images or icons to illustrate.

Benefit #1

Insert some text here that summarises this specific benefit that they can get from your product / service

Benefit #2

Insert some text here that summarises this specific benefit that they can get from your product / service

Benefit #3

Insert some text here that summarises this specific benefit that they can get from your product / service

Benefit #4

Insert some text here that summarises this specific benefit that they can get from your product / service

Benefit #5

Insert some text here that summarises this specific benefit that they can get from your product / service

Benefit #6

Insert some text here that summarises this specific benefit that they can get from your product / service

Hey There, I'm (Insert Name) and I Can't Wait To Help You... [Proof/Promise]

Here’s where you can introduce yourself and share a paragraph or three about why you’re the best person to help them.
You can throw in a bit of humble bragging about your experience and what achievements you’ve accomplished so your audience can be confident that you can deliver on your promises.

Remember, make it informative but focused on how you can help them.

Demonstrate that you understand their situation, you’ve been where they are and you’re the right person to get them to where they want to go.

As a Customer You'll Get Full Access To: [Promise]

Highlight specific features and content that your customers will get access to as part of their purchase – courses, workshops, live sessions – whatever it is. Use images or icons to illustrate.