How To Use Email Marketing In Conjunction With Your Group… And 3 Reasons Why You Absolutely Should

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Ah, the world of Facebook groups – a vast playground filled with eager entrepreneurs and people looking to connect, collaborate, and buy.

As a Facebook group and social media aficionado, we can’t help but feel all warm and fuzzy inside when we see such thriving communities. But let’s be honest, it’s not just about making friends, right?

You want to sell to those lovely members, and we’re here to help you do just that!

Today, we’ll be delving into the art of using email marketing alongside your Facebook group to maximise sales, engage your audience, and build a loyal customer base.

We’re even throwing in three reasons why you should be doing this (as if you needed any convincing).

So, buckle up and get ready to explore the world of Facebook group and email marketing integration! And don’t forget to check out the Tribegeeks Academy for even more fantastic tips and tricks.

Part 1: The Basics of Email Marketing for Facebook Group Owners

Before we dive into the details, let’s make sure you have the basics down pat.

Email marketing is a powerful tool that allows you to communicate directly with your audience, promote your products or services, and foster relationships.

When combined with your Facebook group, it can create a sales-boosting powerhouse that’ll have your entrepreneurial heart singing.

  1. Building Your Email List

First things first, you need an email list. And no, we don’t mean adding all your Facebook friends to a random email and hoping for the best.

We’re talking about creating a targeted list of people who have willingly given you their email addresses because they’re interested in what you have to say.

The tried and battle tested way to do this is to create something of high value that your target audience are going to be highly interested in and offer it to your audience in exchange for their email address. This is known as a lead magnet.

There are a few ways to do this:

  • Create an opt-in form on your website or blog
  • Host a giveaway or contest in your Facebook group (with email sign-up as a requirement)
  • Offer exclusive content, discounts, or bonuses for subscribers
  • Collaborate with other entrepreneurs and do a joint promotion

You’ll need to use an email service provider to build your list. There are several great platforms such as Kartra (what we use), Active Campaign, MailerLight to name but a few. You’ll need to find the one you like best to build your email list.

If you’d like more instruction on how to create a kick-ass lead magnet, we’ve put together a complete tutorial on how to do it inside the Tribegeeks Academy.

  1. Crafting Irresistible Emails

Now that you have an email list, it’s time to send your audience something they can’t resist.

The key to successful email marketing is creating valuable, engaging content that speaks to your audience’s needs and desires. Here are some cool tips to get you started:

  • Use attention-grabbing subject lines (but avoid clickbait)
  • Write in a conversational, down-to-earth tone (just like this article)
  • Personalise your emails with the recipient’s name
  • Include clear calls-to-action (CTAs) that guide the reader on what to do next
  • Experiment with different formats, such as newsletters, promotional emails, and educational content

Feel free to share stories and anecdotes that’ll help your audience feel more connected to you and send links to your valuable content.

What you really want to avoid is making your audience feel like you’re there to take from them by bombarding them with sales offers.

Show them that you’re there to give to them by means of valuable stuff. there’s nothing wrong with dropping your sales links into content that you’re giving away to your audience, but try to avoid making your emails look like mini sales pages.

The email is designed to get them to view your content. The content can then do the selling.

  1. Automation: Your New Best Friend

Let’s face it; we entrepreneurs are busy folk.

We don’t have time to be manually sending out emails every day.

That’s where automation comes in. Email marketing platforms like Karta, ActiveCampaign and MailerLite allow you to automate your email campaigns, saving you time and energy.

Schedule your emails in advance, create autoresponders for new subscribers, and even segment your list to send targeted messages.

Then, when someone opts into your email list you can have a bunch of timed emails set and ready to go out at different intervals to deliver your lead magnet and direct your subscriber through the next steps to become a customer.

Automation is a game-changer, trust us!

Part 2: 3 Reasons Why You Should Use Email Marketing in Conjunction with Your Facebook Group

Now that you have a solid foundation, let’s dive into the three reasons why combining email marketing and your Facebook group is a recipe for success.

  1. Increased Engagement and Sales

By utilising both platforms, you’re able to tap into different communication channels and reach your audience in a variety of ways.

This increases the chances of your message resonating with them and, ultimately, leading to more engagement and sales.
For instance, you could tease a new product launch in your Facebook group and then send an exclusive discount code to your email subscribers, creating a sense of urgency and encouraging purchases.
Using marketing strategies such as scarcity, urgency and fear of missing out are powerful incentives to convince your audience to hit the ‘buy now’ button.

  1. Building Trust and Loyalty

One of the biggest challenges for entrepreneurs is establishing trust with their audience.

By connecting with them on multiple platforms, you’re showing that you’re committed to providing value and support.

This builds trust and loyalty, making your audience more likely to buy from you and recommend your products or services to others.

Sharing valuable content in your Facebook group, along with helpful tips and advice via email, demonstrates that you genuinely care about their success and well-being.

  1. Gathering Valuable Data and Feedback

Combining email marketing and Facebook groups allows you to collect data and feedback from your audience, helping you understand their needs, preferences, and pain points better.

Use polls and surveys in your Facebook group to gather insights, and track email open rates and click-through rates to see what content resonates the most.

This data can be invaluable in refining your marketing strategies and creating even more targeted and effective campaigns.

So, there you have it – a comprehensive guide to using email marketing in conjunction with your Facebook group, along with three compelling reasons to give it a go.

By leveraging these two powerful platforms, you’ll be able to maximise your reach, boost engagement, and skyrocket your sales.

Don’t forget to experiment, learn, and grow as you go – and remember, we’re here to help you every step of the way.

Be sure to check out the Tribegeeks Academy for more in-depth guidance, resources, and support in taking your entrepreneurial journey to the next level.

Happy marketing, and here’s to your success!

Steve Harradine

I help home business owners and online experts build their Facebook tribe, dial in their message and automate their sales process using organic methods so they never have to beg people to buy.

With online false claims and under-delivery of promised results becoming the norm for many right now, I believe that honest, relationship based business promotion is the way forward for anyone looking to build an online brand.

I’ve worked with thousands of business owners to help them ‘find their voice’ to clarify their message, as well as show them how to make offers in the most natural and efficient way.

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