“5 Easy Steps to Becoming the Go-To Expert in Your Niche”
Are you tired of feeling like a small fish in a big pond in your niche?
Do you want to become the go-to expert in your field so you can finally get the recognition that you deserve?
Are you struggling to know where to start?
Well… Look no further than creating a Facebook group!
The feeling of frustration that used to haunt us in our pre-group days is still fresh in our memories… and it’s not something that we want anyone else to go through.
That’s why we’ve laid out these 5 easy steps to map out the process that’ll see a huge change in your positioning in the eyes of your ideal target audience.
It’s something we see so many people struggling with. If you’re not perceived as the go-to expert in your particular niche or zone of genius, you’re basically condeming yourself to a life of:
The awesome news is, a Facebook group can help you to overcome all of that.
A Facebook group is one of the simplest ways to build a buzzing community of like-minded people who are interested (*read – obsessed!) with the same subject or mission as you. It’s also a fantastic platform for showcasing your knowledge and expertise, as well as establish yourself as a thought leader within your industry, niche or company.
But how do you go about becoming the go-to expert in your Facebook group? Here are 5 tried-and-true action points, guaranteed to get you started in the right way:
Be sure to choose a specific topic or focus within your chosen niche to be the main theme of your group. This will help attract like-minded people and establish your expertise in that specific area.
You don’t want to niche down so much that you’re only speaking to a teeny-tiny audience but you do want to make sure that you’re not seen as a generalist… a person who knows a little bit about a lot of stuff.
If something is important to someone (you know, little things like money and time!) people will usually seek out the specialist. By becoming positioned as that specialist, it’ll help you to charge higher premiums too.
Create a killer group description and cover photo to draw in potential members. Be sure to highlight the benefits of joining the group, such as access to exclusive content, Q&A sessions with you, and the opportunity to network with other industry professionals.
You don’t want to leave your potential members in any doubt at all of the benefits they’re going to get access to by joining your group.
People’s attention spans are getting scarily short, and if they have to decode what your group does or who it’s for, they’ll be gone and on to the next one, so clarity is key!
Engage with your members consistently. As the group leader, it’s important to provide value to your members through regular posts, discussions, and live videos. Answer questions, share industry news, and ask for feedback to keep the group active and engaged.
Selling anything online is essentially a relationship business, and don’t let anyone tell you any different. People buy from people that they know, like and trust, so engagement with your members where you can build your credibility and add value to their lives is of paramount importance.
You don’t have to be inside your group for hours a day. Many of the most successful group owners spend between 30 minutes to an hour per day inside their group, but you do want to be as consistent as possible.
Invite other experts in your niche to join the group or contribute content. This not only adds diversity to the group, but also establishes you as a connector within your industry.
People who want to be successful LOVE to hang out with people who are successful. Why? because some of that success rubs off on them!
We’ve been lucky enough to walk the red carpet with movie stars at film premiers and VIP concerts, and I can tell you first hand, if you’re standing next to a celeb, people think you’re a celeb too. You should totally be leveraging that power to build your influence inside your Facebook group… so get networking!
Use your group as a platform to showcase your knowledge and expertise. Offer to host webinars or workshops, write guest blog posts, and share case studies or success stories. This will not only position you as the go-to expert in the group, but also help establish you as a thought leader in your niche.
Remember, people will have joined your group because they want you to help them, so by sharing your expertise, you’re not showing off. You’re giving them what they want and making an impact.
The world needs more leaders like you!
By following these action points, you can quickly become the go-to expert in your Facebook group and establish yourself as a thought leader in your niche, and it really will make all the difference with people chasing you to work with you, instead of you chasing them!
Don’t be afraid to get creative and think outside the box – the sky is the limit when it comes to building your community and showcasing your expertise. So go ahead and create that Facebook group, and start building your empire today!
If you need some help figuring out how to build your own kick-ass Facebook group, why not check out the £1 trial of our exclusive community the Tribegeeks Academy?
As a member you’ll have access to exclusive trainings, templates and done-for you content as well as regular live sessions and access to our resident expert coaches.
Click here to check out the £1 for 14 days test-drive trial and start enjoying the benefits of membership!
I help home business owners and online experts build their Facebook tribe, dial in their message and automate their sales process using organic methods so they never have to beg people to buy.
With online false claims and under-delivery of promised results becoming the norm for many right now, I believe that honest, relationship based business promotion is the way forward for anyone looking to build an online brand.
I’ve worked with thousands of business owners to help them ‘find their voice’ to clarify their message, as well as show them how to make offers in the most natural and efficient way.