3 Reasons Why Facebook Group Owners Aren't Making Enough Sales

Steve (00:00):

Hi everybody. And welcome to episode number 12 of the Tribes for Home Business podcast, where we’re talking about three reasons why most people are not making enough sales with their Facebook groups. That’s our topic today. We know it’s a big one. We know it’s important and we know you’re going to want to hear it. So stick around.

Sam (00:20):

You’re listening to the Tribes For Home Business podcast, with Steve and Sam Harradine brought to you by Tribegeeksacademy.com. This podcast was created for just one reason, to help you to leverage the power of Facebook groups, to generate more, leads, more sales, and more impact with your online business. We’ve been using Facebook groups to build our business and work from home for more than eight years now. And we’ve picked up a trick or to join us on our journey. As we share, what’s worked for us, what hasn’t and how you can use that to build an audience of raving fans and buyers for your business.

Steve (01:05):

Welcome back. So if you’ve never heard us before, let’s have a quick intro. I’m Steve Harradine and I’m here with my lovely Wife, Sam,

Sam (01:10):

Hey everyone, Sam here.

Steve (01:13):

So today we’re going to be talking about like making more sales with your Facebook group. This is something that comes up over and over again, and it’s a big deal, right? Because we work hard. We work very hard to build a great community for people inside of our Facebook groups. It takes a lot of our time and our energy to deliver valuable content. And honestly, we would just work too hard, right? To not be making any sales in our group. And if we’re not making any sales in our group, it just means that we can’t make that big of an impact. You know, it’s really hard if you’re not making any income to make any impact

Sam (01:47):

And stay in the game and stay in the game. You’re not earning money. You’re not putting food on the table, keeping a roof over your head. You are going to come out of it are going to stop doing what you’re doing. So this is fundamental to get right.

Steve (01:58):

We weren’t going to do this actually, but I have to say poor Sam she’s I know don’t embarrass you.

Sam (02:05):

You sound different. You sound different. I have to explain why I’m here today,

Steve (02:11):

Actually in the middle of having her teeth whitened, by the dentist and it’s made her teeth really sensitivite and you’re struggling a bit to speak.

Sam (02:19):

You keep saying, I sound really different today. So a little different side. I just want you to offer some kind of explanation. Yeah. I don’t have a mouth guard in now, but it’s very difficult for me to speak. So if I am speaking a bit strangely, I do giggle, forgive me, that’s why. Cause you’re very understanding. I’m very sympathetic and understanding,

Steve (02:39):

But you know, this is a thing. A lot of people do struggle with this. We, you know, they don’t feel like it’s the right thing to do to make an income. They struggle a little bit with actually asking for the sale. And we need to ask for the sale because if, like we said, if we’re not making any income from what we’re doing, we just can’t make as much impact. It’s just that simple. If we’re not earning ourselves, we are not going to be able to stay in the game long enough to go out and help other people. So we want to break this down to some simple points, right? There are a few simple things and a few simple reasons that, will, hopefully if you take, take this information to heart and go away and an action, what we’re talking about, it’s going to make a massive difference to your business.

Steve (03:20):

And that’s the goal because we want to make an impact as well. So point number one, let’s just break this down really, really simply. And there’s one point I really want to make from the get-go in order to make a profit for any business, it doesn’t matter what business you are. It doesn’t matter if you’re online, offline, doesn’t matter what you’re selling. It doesn’t matter what your business model is. In order for that business to make a profit, we need two things. Two things essentially. And one is we need to be able to generate leads regularly and consistently. And number two is we need an offer. We need some kind of an offer to promote to those leads. So if we’ve got those two things in place, I think it’s fair to say we’re in good shape.

Sam (04:03):

I was going to say, if you don’t have those two things in place, you are going to struggle. You are not going to be able to make the income or the impact. And you probably haven’t got much of a business. So this is fundamental to get right.

Steve (04:14):

Exactly. And then it sounds fairly basic, but we need to establish those couple of points she’s going forward. Yeah. You know, those are two definite things we need. And the next question you might be asking is, well, what is a lead? What are we, what do we qualify as a lead? So it’s a little different within Facebook groups because basically for us a lead is, is anyone who’s put their hand up and said, look, I’m interested in what you’ve got. Right. I’m interested in what you do. I’m interested in the topic of whatever your Facebook group is about.

Sam (04:41):

They Part of your world, part of your community.

Steve (04:43):

They’ve basically already put their hand up and said, look, I’m interested in this. I want to know more. And that’s really the definition of a lead. It’s just somebody who’s identified themself as somebody who might be open to whatever it is that we are promoting.

Sam (04:56):

They’ve actually taken that step because on a personal profile to add you as a friend or a page to just click the like button, there’s not much of a commitment there, but to actually be inside your Facebook group is a big commitment. Like you said, they’ve put their hand up. They want to be in your world. They want to learn more about what you’re doing. That is a qualified lead, a qualified lead who exactly know what you do and want more of what you’ve got the beauty of Facebook groups. Right? Exactly.

Steve (05:21):

And there’s no, there’s no mystery as to does this person want what I’ve got

Sam (05:24):

They’ve already told you they want it.

Steve (05:26):

If they didn’t want it, they just wouldn’t be there. So again, you know, if it’s this simple, we’re saying this is very simple. If it’s that simple, then why aren’t more Facebook group owners making more money. So we believe there are three big reasons and we’re just going to cover them really quickly and you know, give you our thoughts on that. So the first thing that we have to talk about, because this comes up over and over again, this is one of the biggest fundamental problems that I see a lot of people struggling with is that a lot of group owners don’t understand their members well enough. In other words, they have no clear idea on what they actually want and the issues that they’re trying to solve. So anybody that comes into a Facebook group, anybody that puts their hand up and says, you know what, I want this thing.

Steve (06:11):

I want to come into your group to learn about this thing. You know, that needs to be really, really clear. And we need to understand exactly what they’re after. They’re all after solving some kind of a problem, what resources do they need in order to get what they want? What do we need to be providing them with? They all want something. And if we don’t understand what that thing is that they actually want, then our messaging is going to be muddled. There’s going to be no clear direction for the group member to take. And ultimately it’s going to mean that we don’t communicate with them on a level where they feel like they want to take the next step, and actually buy something.

Sam (06:49):

I think that’s really important to think about the, when people come into your group, your group name, your group description, the ethos of your group needs to match this because if you’ve brought somebody into your group and you’ve promised them, say for example, like us, we promise them that we’re going to help them build an engaged, profitable, successful Facebook group. Yet if we’re in there talking about Instagram or LinkedIn, we’re not delivering on our promises and there’s going to be a complete mismatch. So getting that understanding right from the beginning and delivering to our audience, exactly what they are expecting from our group is going to be key. If we get that message mixed up, that is not going to help us.

Steve (07:29):

And this is what we would call kind of 101. This is like the first building block of building your Facebook group. And we talk about this a lot. We talk about this all the time inside of our free group and inside of our VIP, if you don’t have your messaging clear, in other words, if you don’t know what it is that your members actually want, what they’re trying to achieve, and it could be like broken down into two really, really basic terms, you know, could it be that they want to lose more weight? Could it be that they want to get more results with Instagram? Could it be more leads? It could be less could be mindset. It could be. What is it? They actually are a part of your world for what is the main purpose that your group exists for? What are your members want? Because again, we see a lot of groups being very generic, why being very generic in their, in their messaging and in their, in the content that they put out. It’s more like a social club and there’s no real theme to the group.

Sam (08:24):

It’s nice that people can have that community. And there’s definitely a need for those kinds of groups, as long as you’re not expecting to make a lot of sales from them because people are turning up just for the social side of it. We need to have that core message that this is how we help somebody. And this is our process. And they’re going to go into that a little more, you just need to know why you’re there.

Steve (08:44):

If you don’t have it, there’s a very good chance. You’re going to get friend zoned.

Steve (08:50):

We don’t want. Right? We don’t want to be put into the friend zone. Then it’s weird when you ask for the sale, , we need to remember, this is a business. Why we’re actually doing this from a business perspective. So we have to treat it like a business. The one thing you don’t want to do is you don’t want to be friend zoned and you don’t want to make it weird when you actually do put an offer out or tell somebody to take an action. They go, Whoa, that’s, that’s weird. We’re not used to this. So we kind of have to train our audience a little bit, but it starts with coming back to knowing exactly what they want and helping them to get it. So moving on, because obviously, you know, we want to be respectful, respectful of time here, but the next thing, and this is, again, this is something that I think is a massive issue. And a lot of reason why a lot of the reason why people don’t actually move forward and give people that next step. And that is that they’ve got no clear value proposition or message. And I know we’re talking message again, but it’s a slightly different type of messaging.

Sam (09:50):

It’s definitely needs to be spoken about separate to what we were speaking about in step 1.

Steve (09:53):

The first part is really the messaging for your group. What is your group about what are your members want? That kind of thing.

Sam (10:00):

To bring them in, to bring them in so they know why they’re there , step 1.

Steve (10:04):

This is more about the message of, what’s the next thing they can do with you? Where do you fit in into this puzzle? What is it that you actually do for them? And we’re going to break this down because we want to keep this nice and simple, but most people position themselves wrongly. And they don’t have a really clear message for their members in as much as like the different type of business that you have and the different steps that people can take with you. So we’ve actually broken this down into four camps. There are four fundamental messages or types of messaging that you will be putting out into your Facebook group that will basically steer all your members in a slightly different direction. And you need to choose which one is right for you. So we’re going to go through this pretty quickly because this isn’t like an in-depth training or anything, but you know, we’re going to start just kind of working through and just explaining where each one of these messaging directions would fit. So first of all you’ve got the come with me message.

Steve (11:19):

Basically the message is if you, if you’ve got something whereby you’re saying to people that I can get you this result, but you need to come with me to do it. I’m always reminded of the Arnold Schwartzenegger bit where he puts his hand out. He says, come with me if you want to live.

Steve (11:34):

To me, that’s the most basic simplistic message you can give to someone

Sam (11:37):

You’re taking them on the journey with you. I’m here, I’m doing this. You come with me, we’re going to do this together.

Steve (11:43):

We want to do this thing.If you want to live, come with me. It’s exactly the same. If you’re looking to build a team, right? If you’re in network marketing or you’re in some sort of

Sam (11:56):

Company or marketing, anything like that.

Steve (11:58):

Anything where you’re building a following and a team that you want to show them how to get ‘X’ result. You want to say to them, look, if you want to do this for yourself, you need to come with me, You need to be a part of my team. You need to join in with what I’ve got going on. And the way you can do that is X, Y, Z. We’re going to get into that a little bit as we work through this, but your messaging, everything that you put together inside of your Facebook group needs to be centered around that message. So all the content that you go out and create all the times you go out and you do live videos or whatever, you need to be talking about that. You need to be saying to your Facebook group members, I can show you how to do this, but you need to come with me.

Steve (12:40):

And I’ve got this over here. You know, that you can get involved in, but you need to join my team. You need to become a member of my team. And then I can help you to get the result that you want. So your, your messaging becomes very much centered around the whole. ‘I can show you how to do it, but you got to come with me.’ This is what I share with my group. This is what I share with my team. So if you need to do it, you know what to do, You need to come with me.

Sam (13:04):

And that’s perfect to do in your free group, because you can talk about the benefits of being in your team, or if you’re an affiliate marketer and then you would have a separate group for your team. So, we’ll talk about team leaders. You’d then have a separate group for your actual team. And then you can tell your free groups, actually, what’s going on over there. ‘I just added a training about X, Y, Z, come with me over there and I’ll show you how to do it.’ So you, you give them the why they need it in the free group. Come with me over to the, the team group, come and join my team over there. That’s where we’re going to get to the how so very different ways to do it. But it’s always that ‘come with me’ message.

Steve (13:43):

And we’ve seen this done so powerfully. We’re not actually a part of any kind of network marketing business at the moment, but we’ve been in and around people who’ve got that kind of a business. We used to be in it and we still see people who are

Sam (13:57):

We have lots of clients who are network marketers.

Steve (13:59):

Yes, for sure. But the people who do it really well and the people that we’ve observed over the years, they’ve done exactly this. They’ve, they’ve shown a result and they’ve said, look, I can show you how to do this, but in order to do it, you’ve got to come with me. I share this with my team, come over here. I’ll help you to get that result

Sam (14:16):

It’s such a basic message. It’s not difficult. It’s not long-winded it literally is. ‘Come with me’ How easy is that?

Steve (14:24):

So if you’ve got an interactive element, in other words, if you’re delivering team training, if you’re helping people by going live, showing them how to do a particular thing, this works absolutely perfectly. And this is exactly how you would want to position yourself within your group. By using the ‘come with me’ messaging.

New Speaker (14:40):

The next one we’re going to go into number two is the, ‘I can show you how’ message. And this is great if you’re selling info products, courses, eBooks, you want to go out there and you want to say, look, you want this result. I know exactly what you want. I can show you how to do it. The next step would then be to say, look, you need to go buy my course, or you need to go and check out my website, whatever the next step is for you.

Sam (15:04):

That’s exactly what you’re doing with these courses, with your eBooks, whatever it is, you are showing them how you’re not saying, come with me. You’re just saying, ‘I’m going to show you how, and this is how I’m going to do it’ This is my product. This is whatever it is. Again, very, very simple. That needs to be your message inside your group. I can show you how to do it. This is how,

Steve (15:25):

And that can work with network marketers who are building teams, but it’smore for people. Who’ve got a hands-off approach. If you’re doing something where there’s a little bit of interactivity, you really want to use the, come with me, methodology. That message. But if you’re going to show somebody how to actually do something, and it’s hands-off, then that’s what you would want to do. You would use that. I can show you how messaging. So everything you do inside of your group, every time you go live, every time you put some content out, you want to just be reminding people that you can show them how to get that result, and then point them to the way they can do that.

New Speaker (15:59):

The next one, number three is the, ‘I can help you’ message. You would go out and say, I can actually help you to get what you want. And this is perfect if you are a coach or a consultant

Sam (16:10):

Again, so simple, because they are helping you. They are one-on-one. They are typically coaches and consultants, the one-on-one or one to many, but they are showing you exactly how you can help. Again. It’s not saying, come with me. You said, no, I’m going to put my arms around you, I’m going to help you.

Steve (16:26):

This is when you’re doing it on a little bit more of an intimate , one-to-one maybe a one to many basis, but your messaging again very much should be, Oh, you want the thing? Well, I can help you do that. Why don’t you book a call with me? And let’s talk on a, we’ll see how we can actually get that done. But a lot of people shy away from that, and that’s the thing. They don’t understand that their entire role, if they’re in that kind of a business is to say to people, I can help you, let’s take this to the next level. Let’s take this to the next step. Book, a call, let’s talk, and we’ll take it to the sales process. But your message needs to be, if you are in that world, you’re a coach consultant. It needs to be, ‘Look, you want to get this, this particular result, what I can help you do it’.

New Speaker (17:09):

And then you’ve got the last category, which is what I refer to as the look at this message, right? The messaging should be, here’s a product. It’s a retail type product or something that you sell, an E-tailer or e-seller. This is the type of product that I’ve got. It’s something that possibly doesn’t solve a massive problem.

Sam (17:34):

This was our first business where our first group that we had, it was a physical product. And we were very much in the ‘look at this’ camp. We couldn’t say come with me because we weren’t helping them really to do very much other than give them the product. Definitely wasn’t. I can show you how. It didn’t have a massive purpose.. Itdidn’t solve all the world’s problems. No, but, but people loved it. And it was that, look at this, look at what I’ve got for you. And that is definitely there for the, the sellers of product. If it’s your own product, if it’s a company product, this is the message you want to be going out there with. It’s straight up, ‘Look at this’ message.

Steve (18:12):

But if that’s what you’ve got, if that’s the sort of message that you’ve got own that, then just say, guys, I’m going to show you my product. I’m going to show you what I’ve got and be fairly unashamed about putting out there, what you’ve got as often, and as obviously as you can. We need to just need to demonstrate it to people as many times as we possibly can, because we’re very much in the ‘look at this’ business.

Sam (18:36):

Absolutely. I will say that we did try and tie it in. When we had a look at this kind of business, we did try and solve a little problem with it because this product will actually help you make more money with what you’ve got. So we did try and tie in with other things like adding value and all the other little things, but it essentially was, this is what I got for you guys. This is what it would do for you. Do you want it? A straight up buy!

Steve (19:01):

You’re absolutely right. But that messaging only worked If we showed the product first. We could only do that if we said, look, this is the thing, show the product and say, this is what I’ve got, oh by the way, , it will help you with this, and it will help you that. But if we just went out with that message, but didn’t actually show the product,

Sam (19:19):

You’re never going to make the sale.

Steve (19:21):

People need to see the stuff. Why it’s, if it’s that kind of a product, if it’s like a retail type product and it doesn’t have this bigger purpose or this bigger message behind it, then you really just need to show it as much as you can.

Sam (19:34):

I’m going to own this as well. And Steve doesn’t know this just yet, but this happened in another group yesterday. I told you a little bit about it, but there was a ‘look at this’ type of post look at what’s coming. It was like this is coming and straight away. I knew I wanted it. It was, it was totally me. You’ve already know what I’m talking about. And I found out the price today and I don’t even care. I don’t even care what the price is because I saw it, It was a look at me, look at this kind of post. I knew that it’s exactly what I wanted. So I know I’m going to buy that. If that person hadn’t put that post up, I would never have known, I would not be expecting the price or, you know, I, I would’ve just passed it by, but they put it out. They owned it. I found out what the price is. As soon as it’s available, I’m going to buy it. That post created the desire. It was just, here’s what it is. I need it.

Steve (20:27):

Well, that actually leads us really nicely into point 3, there’s this is the next big point on why people don’t make enough sales in their Facebook group. And this is again, something that we see often too often, unfortunately, but you’ve just kind of touched on it, which leads us into that is you’ve got to make it easy for people to buy. You need to make it obvious what that next step is and make it simple to follow.

Sam (20:52):

The sad thing is nowadays, especially after this year, if you’re listening to this in 2020, you know how hard this year has been and how much companies like Amazon have boomed, we need to make it as super simple as Amazon do, because it’s just literally a swipe and buy. And if our audience have to jump through hoops to buy from us, they’re not going to buy because there’s so many distractions on the web. I’m the world’s worst. I get a message ping up. I see something on my phone. I’m like, Oh, squirrel. And I’m gone. Needs to be super, super simple for people to buy.

Steve (21:25):

Every single obstacle that you put in front of a buyer is an opportunity for them to bail out and not buy. So oftentimes we’ll talk to people and we’ll say, how do you actually make the sale? And they’ll say something like, well, the person has to send me a message and then I’ll message them back. And then if they like it, they can send me their payment details and then I’ll send them a…… You’ve already lost me!

New Speaker (21:48):

There are far too many steps in that process. And honestly, guys, we are competing with guys like Amazon, who have flourished because what they’ve done is they’ve understood that they need to show a lot of product to people, there’s always a cross sell or an upsell or something going on with Amazon and B.

Steve (22:08):

They need to make it really easy to take the money. And that’s the one thing we absolutely need to be good at business is being paid, right? We need to make that as simple and as easy as possible. So for example, if you’ve got a website or you’ve got some way of showing off all your products, what do you have somewhere where people can go and view the entire range of what you’ve got. And is it as easy as just being able to click a, buy it now button? If it’s not, you’re putting a massive obstacles in the way.

Sam (22:38):

You can put those links into your Facebook group. If you’re showing a product, you definitely want to be put in that link in to take them to the sale and something I see a lot as well is that people will have a website. They’ll put the link into the generic website so that when people click on it, they’re just taken to the website and then get distracted. You’re looking at thousands of products when actually you just wanted to buy that one thing and you can’t even find it. Where is it amongst the thousand products? I’m not even going to bother looking. I’m busy, I’m gone. So if you’re going to put a link into your group, make sure it’s to the product and make sure there’s that simple, simple process to actually get the sale & take money

Steve (23:21):

It’s actually frightening., and I can’t recall the statistics, but the amount of people that bail out, they put something in their cart or they’re distracted. You know, the kids are falling over or something and they never come back to it. The actual abandoned cart statistics, are around 60%, maybe more, of people who just don’t go through thatwith the transaction.

Sam (23:38):

It happens to us, how many times when you put things, even in Amazon basket and you don’t go back to it or website baskets. And that’s why we need to make it super simple.And thats if you are making it easy, right?

Steve (23:51):

That’s if you’ve got a shopping cart that people can click the button and go through and buy. Most of the guys that we see saying they’re just not getting the results that they want inside of their Facebook group when it comes to sales. It’s usually because a lot of this stuff is missing. There’s just no easy and obvious way for the person that they’re talking to to take that next step. For example, if you’re a coach or a consultant, have you got a website or somewhere that people can go to, to book a consultation call with you?

Sam (24:17):

That’s the first step. Isn’t it?

Steve (24:20):

It’s exactly what has to happen. We need to reverse engineer. Like what has to happen? Well, they need to go book a call. Okay. How difficult is it for them to do that? Is it easy or is it difficult?

Sam (24:30):

And how often do you tell the members of your group that that’s available? If you’re a coach or consultant, your business is going to be very dependent on getting those calls booked. And if you are not showing up in your group regularly saying, don’t forget to book your call. If you’ve got this and you want to chat and book your call, if you’re showing that once a month and you’re not getting those coaching calls booked, then that’s the problem. You’re not showing up often enough. And it needs to be made super, super simple. So again, one click book, the call ,sorted.

Steve (25:12):

If your messages come with me, if that’s the whole message of your group, if you’re out there saying, come with me, join my team. I’ll show you how to get the result that I’m getting. Then we need to be talking about it all the time. We need to be leaving our members in no doubt that that is the next step, right? A lot of people come into Facebook groups and go, it’s great and everything, but what’s next. What’s next. And if you’re looking to make sales, it needs to be obvious what the person’s next step.

Sam (25:38):

That’s a big thing too. If you take nothing else away from today, making that next step with you obvious. Yeah. Just go back and look at your process in your Facebook group and in what you do every day. If that isn’t obvious that’s going to be why you’re struggling.

Steve (25:55):

We’ve taken a little bit of time over this. This is a big deal. That’s why we’ve kind of gone a little deeper on some of this stuff because we really want to get this fixed for you so that you can get the results that you’re looking for when it comes to making sales in your Facebook group. So what we’re going to do, we’re going to wrap this up. We hope this has been valuable. We hope you’ve got some real good light bulb moments out of this little chat, but what we’re going to do next week, we’re going to dig a little bit deeper into step number one, which is understanding what your audience really want and how it can help you to get more sales. It’s great us telling you this stuff, but we want to tell you how to do it as well. So join us again next week. It will be episode 13. We’re going to go digging into exactly how you can get that deeper understanding of what your audience wants. You can put the right content and the right message in front of them to make more sales. So that’s it for week been brilliant talking to you.

Sam (26:44):

We would love your feedback guys Whatever camp you fall in, let us know in the comments below, come over into the free Facebook group and tell us your thoughts on this. We’d love to know. Take it easy guys. Have a great week. We’ll see you next time.

Sam (27:07):

This podcast was brought to you by the Tribegeeks Academy. If you’re an online expert or a home business owner, and you’re looking to build your tribe, then we’ve got everything you need. We’ll show you how to harness your message, so your audience know exactly how you can help them. We show you how to build a huge warm audience that recognises you as the go-to person in your niche. And we’ll show you how to tie it all together. Using systems and strategies without the confusing technobabble. Bottom line, we’ll show you how to leverage the power of Facebook groups to make more impact and more sales. Want to know more head over to tribegeeksacademy.com and let us help you get your business on the map.

© Tribes For Home Business 2021. All rights reserved.

© Tribes For Home Business 2021. All rights reserved.